Out of the Shadows
Make sure to open all your window coverings and turn on lights where you can. People want bright, cheery spaces. If the space is too dark, grab a few inexpensive clip-on work lights at the hardware store to use to shine into the room for your photo.
Dark spaces do not sell and neither do dark photos. This could be the most important part of your photography quest. If you are still having problems lighting a space, it’s time to call in a professional.
Here are a few great photographers to reference: Eric Piasecki, Jim Bastardo; Tim Nehotte. In each case, these professional photographers are adding light to spaces that feels natural and helps illuminate the visual story of the space.
There’s a reason why regional and national magazines hire these photographers to shoot spaces; they know how to make spaces look really inviting. When they shoot, they add light from one direction — just as the sun would — to illuminate a room. They use bounce cards (white foam core or card stock or screens) to selectively add or take away light.
After shooting a space, they may retouch images to pull the entire lighting situation into a balanced presentation. This is an art and can make or break a property’s ability to sell.