The age-old and burdensome kitchen remodeling process of finding an expert design resource, selecting materials and finishes, coordinating contractors, accommodating the comings and goings of subcontractors, arranging for permits, and living in a construction zone is too much for many consumers to manage on their own. In fact, surveys suggest that as many as 50 percent of homeowners who begin to explore kitchen remodeling drop out of the process in the first 30 days because it is too overwhelming to contemplate tearing out and replacing the heart of their home.
He knew from his own remodeling experience that if there was a single resource where homeowners could find the styles they want and consult with an expert in a streamlined process, many would jump at the opportunity. Andy saw a way to modernize and update the process, helping homeowners get the designer kitchens they want through a friendly process that ultimately would save both time and money.
Consumers were forced to choose between expensive custom cabinets or low quality cabinets without the flexibility needed to achieve that dream kitchen look and function. Andy applied his experience in technology and business to reinvent the way cabinets are built, developing a more efficient method of finishing and assembly. The company began manufacturing operations in 2008.
Not satisfied, the company sought ways to make these quality cabinets more accessible and affordable for American households by meeting them in the developing internet marketplace. There consumers were taking charge, conducting their own product research, identifying the best value and eliminating the retail expense of middleman showrooms. In response to that demand, CliqStudios was born - a digital storefront where homeowners interact directly with manufacturing and industry professionals.
The CliqStudios mission was clear from the start – to improve homes across the country, one kitchen at a time with a revolutionary factory-direct, online marketplace model. Dramatic before-and-after photos began to stream in from consumers delighted with their remodeling results, validating the concept and the commitment of every CliqStudios employee to that mission.
Although many cabinetry resellers had launched competitive web-based businesses, CliqStudios emerged as the only online retailer to offer real semi-custom cabinets, with modification options making it possible to create the custom look that homeowners are looking for. Two components of the CliqStudios model stood out as essential to its success. First, the company created an innovative mass-customization process that allows them to efficiently build cabinets for each unique design, one kitchen at a time, and to pass the savings on to their customers. Second, the company maintains a laser-sharp focus on consumer needs, offering free samples and a free design service - expert-level assistance with the planning and design of each new kitchen.
Retailers and dealers have struggled to attract and keep top design talent. As part of the customer-focused business model, CliqStudios set out from the beginning to recruit skilled and knowledgeable design professionals. Just a phone call away, the CliqStudios designer serves as a project partner with the homeowner, prepared to offer guidance and advice through the entire remodeling process.
The value provided by the expert design assistance resonated with buyers. Demand was so great that CliqStudios' manufacturing operations quickly outgrew their facilities. Careful consideration for reducing the shipping time from factory to homeowners influenced the decision to move manufacturing operations from Minnesota to Connersville, Indiana, in spring 2014. The 1.5 million square foot Indiana facility gave the company all the warehousing, milling, finishing, and assembly space it needed to fill current demand and accommodate growth.
Their commercials can be seen on HGTV and other national networks. Cliqstudios.com has become a resource for do-it-yourself homeowners who take advantage of an extensive collection of how-to videos and guides hosted on the site. CliqStudios is proud to note that thousands of new customers have been referred to the company by relatives, neighbors, friends, and remodeling contractors.
CliqStudios in headquartered in the Minneapolis metro area, which is also home to the company's first two design studios. As the company grows, they will be opening new studios in other metropolitan areas across the United States and expanding product offerings and services. They’ve reinvented the remodeling process and are proud to offer consumers a Smarter Way to their Designer Kitchen.
Our team includes experts from many different backgrounds and experience levels. We believe the strength of highly skilled and talented individuals will drive CliqStudios’ growth, and we rely on each other, share best practices and make it fun.