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Choosing the Perfect Shade of White for You

July 19, 20186 comments

Know Your Choices

White paint is popular for a reason. It is a timeless color that allows homeowners the peace of mind that their kitchen won’t become dated as soon as they finish their remodel.

At CliqStudios we heard a clear message from homeowners seeking white cabinets: we needed to offer a greater selection of white paints. We agreed! Now we have two new white paints added to our lineup: Bright White and Cloud White. With our collection of four options to choose from you may be asking yourself, “What is the most prefect shade of white for me?” Today we are going to help you decide.

We’ll begin with an introduction to the different white finishes. Much like how every homeowner has a unique personality, so do our white finishes.

NEW! Bright White

First off, we have Bright White. This white is a pure, crisp shade with slightly cool undertones. The brightest of our white paints, it complements a modern & updated style such as slab, Shaker and flat panel doors.

NEW! Cloud White

Soothing and versatile, Cloud White has a faint gray undertone to blend in any style. Brighter than traditional White, but not as crisp as Bright White, it pairs well with transitional styles such as Shaker, raised panel and inset doors.

Painted White

The traditional and classic Painted White is soft and clean. White is brighter than Linen, but not as pure as Cloud White or Bright White. Painted White works well with traditional or transitional style including Shaker, raised panel and inset doors.


rockford painted linen shaker cabinets

Warm-toned Linen is close to a traditional cream-colored paint. Warm yellow undertones give Linen the look of French vanilla. Linen is best suited to historical and traditional styles such as raised panel and mitered doors.


According to Rodney Brewer, CliqStudios Vice President of Product Strategy, choosing the correct white for you is about more than just understanding your style or aesthetic. The right shade of white is revealed through personality and the convergence of all the elements of your design. “To me instead of the question being ‘What’s your style or what’s your aesthetic?’ it’s about your personality.” Your personality determines not only your cabinets, but your appliances, cabinets, countertops, flooring, and backsplash.

He explains the necessity of all of these elements to choose your ideal shade of white, “What you are dressing around is more important. The other materials – appliances, cabinets, countertops, flooring, and backsplash – those 5 things need to be looked at as the whole. Don’t just look at the cabinetry by itself, have it all together.”

We offer 360 Panoramic Designs!

Lighting is another critical factor to recognize your ideal shade. Natural lighting and fixtures play an important role and homeowners have to do their research. Rodney says, “One thing that I always recommend is that they have our sample and they keep it in the room and they judge it not just once, but as the sun moves through. At night if there is some way they could replicate the type of light they are going to have in the space, that’s important.”

A Helping Hand

Whether you choose the crisp Bright White, soothing Cloud White, classic Painted White, or warm Linen, we are here to help. At CliqStudios, our designers are ready to answer “How do I get the best kitchen design ideas?” and bring your kitchen vision to life.

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Free Cabinet Catalog

60 pages of photos and information on cabinet styles, storage options, specialty cabinets and accessories, and a remodel planning guide.

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Showing 6 comments

  1. Ellen Hoey Reply

    I’d like to paint my cabinets & counter tops. I have a vintage back splash I’d like to keep & an old wall oven that needs to go. New range but hood needs to be installed ( bought one) I have new floors but also need a lil woodwork done on a lower cabinet ( empty space next to stove) do you come by to do an estimate and is the estimate free? Thank you.

    • CliqStudios Marketing Reply

      Hi Ellen. We sell new fully-assembled kitchen cabinets, so it you’re planning to paint the cabinets you have, then we wouldn’t be a good fit for you. Thanks for reaching out and let us know if you change your mind and want to consider new cabinets.

  2. Deborah Bee Reply

    I want to paint the wall behind my new cabinets the same white AS the new cabinets. Can you provide equivalent paint numbers for,the BRIGHT WHITE and CLOUD WHITE in Kelly Moore and Sherman Williams paints? Lowe’s and Home Depot equivalents would be helpful too also, what finish would you suggest: eggshell, semi-gloss, or gloss? I can’t imagine the cabinets would be finished in flat …

    Thanks in advance.

    Also, what is the lead time for receiving the finished cabinets once I place my order? I’m in the Northern, California area.

    • CliqStudios Reply

      Hi Deborah, thanks for your questions! To get a matching wall paint, we recommend ordering samples of Bright White and Cloud White and taking it to your local paint store for matching. An eggshell finish will likely be the closest match to our cabinets. Lead time is 4-6 weeks.

  3. Susan Stratton Reply

    I Love the white, but I don’t know what to do. I can’t afford to do a whole remodel in my kitchen, but I want to paint the cabinets. It’s a small kitchen but very cute. I have rock above my stove and vent a hood and a ceramic back splash and I have rock at the bottom of my bar. The cabinets are very dark almost black and it’s dark. It’s a rustic small house and I don’t know if white is the way to go on my cabinets. Any suggestions?

    • CliqStudios Reply

      Hi Susan – thanks for your question. Have you taken a look at this rustic kitchen? White cabinets can look great, even in rustic kitchens with rock detailing. You can also go here on Houzz to see how others have used white cabinets in their rustic kitchens.

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