AkzoNobel Names Inspired Violet its Color of the Year

December 14, 20122 comments

A few weeks ago, I covered Color Marketing Group’s color of the year, Re-Blued. This color was selected based on the ubiquity of blue across their worldwide color forecasts. According to CMG, our comfort with the hue will lead to blue being popular for the next few years.

In tune with CMG’s prediction, AkzoNobel, a leading global paint and coatings company and supplier of paints and stains for CliqStudios.com, has recently selected Inspired Violet as its color of the year for 2013. At first glance, Inspired Violet looks much more purplish than blue. But, perhaps to your surprise, AkzoNobel refers to Inspired Violet as an indigo, which color snobs will point out as a deep blue.

You’ll notice in the promotional visuals for Inspired Violet that the aqueous blues CMG highlighted are commonly paired with AkzoNobel’s new color. This further emphasizes the idea that popularity of blue really is on the upswing.

Inspired Violet from AkzoNobel

Inspired Violet from AkzoNobel

Inspired Violet

The reason behind selecting Inspired Violet goes far beyond than simply falling in line with the trends. For years, commonly used blues primarily featured a tinge of teal. What’s exciting now, however, is that purple is easing its way to the front and center of blue. It’s a refreshing take on the familiar.

AkzoNobel acknowledges our all-to-often rushed and hectic lives and calls this striking indigo a “visual band-aid” that evokes wisdom, honesty and a sense of calm. We’re comfortable with deep blues because they’re associated with trust and authority, but Inspired Violet also carries an allure that suggests there’s more than meets the eye. It’s an intriguing color that can be refined and elegant, as well as playful and wondrous.

Inspired Violet from AkzoNobel

“Indigo amazes us. It instils a sense of wonder, even in adults,” says AkzoNobel

Using Inspired Violet in Your Home

Inspired Violet is a bold yet versatile hue. It works well with warm neutrals, like creams and beiges, and is a great complement to bright, citrusy colors. As I described earlier, Inspired Violet pairs especially well with other blues. AkzoNobel advises using Inspired Violet and other blues in spaces that get ample natural light to bring out the subtleties of the color. For a fresh contemporary look, combine Inspired Violet with rustic finishes, natural woods and other coffee-inspired tones. Overall, “the new look is to keep things simple,” AkzoNobel says, so keep wall colors to a minimum and add texture and pattern in other elements in the room.

With CliqStudios.com kitchen cabinets, blues work better with our painted finishes. Try using Inspired Violet with Painted White, Painted Linen and Urban Stone cabinets. With our stain finishes, use blues in accent pieces and décor rather than in major elements of the kitchen.

Inspired Violet Living/Dining Room

Inspired Violet works well with natural neutrals

More About the Color of the Year

To read more about what AkzoNobel’s Inspired Violet, you can download the Colour Futures 2013 trend guide to learn about the range of colors in the 2013 palette or visit ColourFutures.com. All photos are from AkzoNobel.com.


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